How to choose an EV charging app if you’re a MCST, building owner or Fleet Operator

Choosing an EV charging app is not just a user experience decision; it is a strategic choice that affects revenue, data, and how easily your infrastructure can evolve. Most EV drivers only see the app layer, but operators, landlords, and fleets need to understand what sits behind it: who owns the relationship, who controls pricing, and how locked‑in they become to any one provider.

📌 TL;DR

• There are four broad app types: single‑network CPO apps, multi‑network EMSP apps, OEM apps, and aggregators/roaming apps.

• Your “app stack” should balance three things: driver convenience, commercial control (pricing/branding), and interoperability (ability to add or change partners later).

• ​Focus on open standards (OCPP/OCPI), clear data ownership, and the freedom to plug in more than one app without ripping out hardware.

The main types of EV charging apps

The EV app ecosystem can be divided into four broad types, each serving distinct functions within the charging landscape.

1) Single‑network CPO apps

These are proprietary apps provided by charge point operators (CPOs) that function exclusively within their own network. They offer tight integration with their hardware and are straightforward to set up, but their scope is limited. Adding more networks typically requires separate apps or complex integrations.

2) Multi‑network EMSP apps

E‑mobility service provider (EMSP) apps aggregate multiple CPO networks into a single interface and billing system. With one account, drivers can access a wide range of chargers, making these apps ideal for roaming and cross‑border travel. However, the trade‑off is that site owners may lose direct control over their branding and pricing presentation.

3) OEM apps

Vehicle manufacturers are increasingly embedding public charging features into their native apps, see Tesla. This offers unparalleled convenience for drivers, who can locate and pay for charging as part of their existing vehicle ecosystem. Yet OEM apps are not something operators can “choose” or configure directly, your infrastructure must simply be interoperable enough to appear within their ecosystem.

4) Aggregator and roaming apps

Roaming apps act as bridges between multiple CPOs and EMSPs, typically using open protocols such as the Open Charge Point Interface (OCPI), for example, Kigo. With one technical integration, operators can open their networks to multiple roaming partners and end‑user apps. The upside is reach and utilisation; the caveat is the need to manage revenue‑sharing agreements and protect brand identity.

In practice, a robust setup combines at least two app types: a primary operator app for local users and a roaming connection for everyone else.

Questions every MCST and building owner should ask

When evaluating app solutions, the most important considerations often involve control, interoperability, and portability.

Who controls pricing and access?

Can you set tariffs by site, user type, or time of day? Can you reserve some chargers for residents, tenants, or fleets while keeping others open to the public? If you ever change CPOs or apps, who owns your tariff and access settings, and can they be migrated easily?

Can my Chargers work with more than one app?

Confirm that the backend supports open protocols such as OCPP for charger control and OCPI (or equivalent) for roaming. Ask vendors whether multiple EMSPs or roaming platforms can connect simultaneously, and whether adding another app later requires simple configuration or a full IT rebuild.

What happens if we switch providers?

A dependable system should include clear exit clauses, data portability commitments, and the ability to reuse hardware with another backend with no vendor lock‑in via proprietary firmware. Ensure your data remains accessible to internal reporting tools even after you change providers.

Additional considerations for fleet operators

Fleet operators have distinct operational needs that go beyond public charging or tenant access. Look for app stacks that integrate seamlessly with telematics and management systems so that charge sessions automatically link to vehicle IDs and drivers. APIs and webhooks should feed directly into your ERP or maintenance system, ensuring you can access per‑vehicle energy and cost data rather than just site totals.

Fleets also require different management layers for depot and on‑the‑road charging. Depot systems need rigid scheduling, load management, and overnight optimisation. Public charging, however, depends on roaming or EMSP apps that drivers can use at external sites. The ideal stack allows a single credential to work across both environments, while maintaining a unified view of energy usage and costs.

Designing an EV charging app stack

There is no one‑size‑fits‑all configuration. Your ideal stack depends on user profiles, site types, and growth ambitions.

MCST or building owners focused on user experience

Opt for a primary CPO or white‑label app branded for your property, supported by roaming or aggregator connectivity for tenants who already rely on external apps. Choose OCPP‑compliant chargers and an open backend so you can change operators in future. Features like RFID cards or app logins tied to unit numbers simplify tenant management and billing.

Mixed‑use sites seeking future flexibility

Combine a CPO app with tiered access (tenant, fleet, public) and roaming for external traffic such as tourists or delivery vehicles. Include the right to add new EMSPs later without hardware replacements, and document clear revenue‑share rules between your proprietary app and roaming partners.

Fleet operators with depot and public charging needs

Pair a fleet‑specific portal for operational control and reporting with a roaming or EMSP app that drivers can access while travelling. Unified reporting across both charging contexts prevents data gaps, while policy tools help enforce limits, preferred networks, and alerts for off‑policy activity.

Red flags to avoid

Beware of systems that rely on a single, closed app using proprietary protocols. These setups limit future connectivity options and make it costly to integrate with roaming or third‑party solutions.

Avoid any vendor who offers no clear commitments around data ownership. If session data, pricing, or user accounts are trapped inside the provider’s ecosystem, you face greater financial and operational risk.

Finally, treat phrases like “we don’t support roaming” as warning signs. In a rapidly maturing market, refusal to interconnect translates to higher integration costs later and missed utilisation opportunities from OEMs and fleets.

For MCSTs, building owners, and fleet operators alike, the EV charging app ecosystem is not just about what’s on a smartphone screen, it’s about building a digital foundation capable of scaling with the industry. By prioritising open systems, interoperability, and clear data ownership today, organisations can ensure that tomorrow’s market shifts don’t require ripping out chargers or replacing backends.

An app might be the face of your charging experience, but real success depends on the architecture behind it: the stack that connects users, sites, and systems into one sustainable network.

FAQ

❓Q: Do we really need more than one app?

Not necessarily for end users, but you do want an architecture where more than one app could connect without hardware changes. That is the difference between “one app by choice” and “one app by lock‑in.”

❓Q: Are roaming or aggregator apps going to “steal” our customer relationship?

They do sit between you and some drivers, but they can also bring traffic you would never reach alone (tourists, OEM users, fleets). Structuring contracts and branding carefully is more important than avoiding roaming altogether.

❓Q: What if our building or fleet is small?

You can start simple, a single CPO app and open‑protocol hardware, and only add roaming or EMSP partners once utilisation and user needs justify it. The key is not to close off those options early.